Strong potential. Not enough confidence to convert.
NiftiPay was a new crypto company entering a crowded market and needed to stand apart from established competitors.
[03] / SELECTED WORK
NIFTIPAY
CLIENTNIFTIPAY
LOCATIONLONDON
COMPANY SIZE1–10
Make fintech feel established from day one
We created a distinctive, credible identity that gave the team a clear voice and helped support 12× growth in six months.
CLEAR B2B FINTECH POSITIONING.
“A clear, collaborative rebrand that truly understood our vision.”DAVID SHERMAN
NIFTIPAY