SWYTCH

+19% conversion uplift reaching 60,000+ loyal Swytch riders across 100+ countries with electric bike conversion kits

The Situation

Swytch Bike was experiencing strong demand, but performance at checkout was limiting conversions. As the product range expanded, the checkout process became more complex — making it harder for customers to complete their purchase confidently.

Swytch Bike was experiencing strong demand, but performance at checkout was limiting conversions. As the product range expanded, the checkout process became more complex — making it harder for customers to complete their purchase confidently.

The Real Problem

The issue wasn’t interest — it was friction. Customers were reaching checkout but facing too many decisions and unclear information, which reduced confidence at the point of purchase.

The issue wasn’t content quality or demand. As the platform scaled, subscription journeys became fragmented — making it harder for users to understand when, why, and how to subscribe. Great content was driving interest, but the path to commitment wasn’t clear enough.

The Goal

Create a clearer and more confident checkout experience that made it easier for customers to complete their purchase. The experience needed to reduce friction while maintaining Swytch’s product flexibility.

Our approach

We simplified the checkout experience by prioritising key decisions and clarifying important information at the point of purchase. This created a more structured and confident path from product selection to payment.

We focused on clarity without disruption. Rather than redesigning everything, we clarified how subscription fit into the broader experience — aligning navigation, messaging, and flow so it supported the content instead of competing with it.

Key Decisions

  • Simplified checkout decision points

  • Clarified key product and pricing information

  • Reduced friction in the purchase journey

  • Structured the experience around conversion

The Outcome

19% increase in conversions for an e-bike platform used by 60,000+ riders

“Overall, the process was really efficient and we achieved the best possible outcome.”
- Tamas Turi

“Overall, the process was really efficient and we
achieved the best possible outcome.”
- Tamas Turi

“Overall, the process was really efficient and we achieved the best possible outcome.”
- Tamas Turi

onehive

onehive

onehive

(25,000+ users reached)