End to end branding process for the platform, from initial concept to final branding execution

End to end branding process for the platform, from initial concept to final branding execution

End to end branding process for the platform, from initial concept to final branding execution

A bold, differentiated brand that empowers athletes by combining trust and stability at the intersection of sports and finance

What We Did

• Conducted branding research • Developed four distinct brand concepts • Selected and refined the chosen concept • Explored typography and colour palettes • Created a comprehensive brand guidelines document