The Situation

Service95 was scaling into a global media brand with a rapidly growing audience across editorial, audio, and culture.

Service95 was scaling into a global media brand with a rapidly growing audience across editorial, audio, and culture.

SERVICE 95

How we helped a global media brand founded 

by an artist with 80M+ reach

The Real Problem

The Real Problem

As the platform expanded, subscription journeys became fragmented — making it harder for users to understand when and why to commit, even when interest was high.

The issue wasn’t content quality or demand. As the platform scaled, subscription journeys became fragmented — making it harder for users to understand when, why, and how to subscribe. Great content was driving interest, but the path to commitment wasn’t clear enough.

As the platform expanded, subscription journeys became fragmented — making it harder for users to understand when and why to commit, even when interest was high.

The Goal

Create a subscription experience that felt natural, confident, and editorially aligned — so readers could move from interest to subscription without friction or explanation.

Our approach

Rather than redesigning everything, we clarified how subscription fit into the broader experience — aligning navigation and flow so it supported the content instead of competing with it.

We focused on clarity without disruption. Rather than redesigning everything, we clarified how subscription fit into the broader experience — aligning navigation, messaging, and flow so it supported the content instead of competing with it.

Key Decisions

  • Simplified subscription touchpoints across the site

  • Clarified when and why users subscribe

  • Aligned subscription flows with editorial rhythm

The Outcome

Service 95 gained a scalable subscription foundation that supported repeat readership and long-term growth — without compromising the brand’s editorial integrity.

"I’ve just shown the web redesign to Dua and her dad and they love it!”
- Samantha De Hass

I’ve just shown the
web redesign
 to Dua and her dad
and they love it!”
- Samantha De Hass

I’ve just shown the web redesign
to Dua and her dad and they love it!”
- Samantha De Hass

SWYTCH

SWYTCH

SWYTCH

(+19% conversion uplift)