MVP for the nuu be app and branding. Nuu be is a personalised app for authentic self expression, empowering physical and overall life wellness.

MVP for the nuu be app and branding. Nuu be is a personalised app for authentic self expression, empowering physical and overall life wellness.

MVP for the nuu be app and branding. Nuu be is a personalised app for authentic self expression, empowering physical and overall life wellness.

Develop a user focused app that combines personalised workouts, nutrition plans, and habit tracking to support sustainable wellness, dynamically adjusting daily to fit each individual’s goals

What We Did

• Developed the brand name and identity • Brand discovery workshop to define core values and positioning • User interviews to gather insights and identify key needs • Produced a comprehensive user interview findings report • Workshop to define app goals and user journeys • Delivered UI design aligned with brand and user insights • Helped secure investment with pitch and call support